Impact of Management Innovation on the Achievement of Strategic Implementation


1.Onuma Supattanakul, 2.Ekarach Maliwan
Vol-197-Issue-Dec-17-2020

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Abstract

- The achievement of strategic implementation of municipalities in Thailand is affected by many factors including management innovation. The objectives of this study are; first, is to examine the degree of management innovation; second, is to examine the degree of the achievement of strategic implementation, and; third, is to investigate the impact of management innovation on the achievement of strategic implementation. The target of this is the municipalities in Trang Province, Thailand. The total sample is 200 of administrative officials who were working in municipalities in Trang Province. Stratified Random Sampling was used as a surveying technique. Descriptive statistics, for example, mean, and standard deviation were employed to analyze the data. In addition, the relationship between variables was analyzed by Pearson correlation. Linear regression analysis was used as appropriate statistical tool to test the hypothesis. The results showed that the degree of management innovation occurred at the moderate level in overall and for five aspects. The results also show that the achievement of the strategic implementation is at the moderate level in overall and for four aspects. Finally, the study found that there was a significant positive impact between management innovation and the achievement of the strategic implementation of municipalities.

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