Abstract
The study was conducted to determine the level of social responsiveness of entrepreneurs in Borongan City. This study is a descriptive-correlational survey involving 250 respondents. The majority of the respondents are somewhat responsible in compliance with laws, projects undertaken, products offered to customers, and job creation. Regression analysis was used to establish the relationship between social responsiveness practices of merchandising and retailing business and profitability. It was found out that the best predictor for social responsiveness is a project undertaken, R2 = 0.396 with a good complement for job creation, R2 of 0.306. This is to confirm that the bigger the business, the more profitable it is, the more project it has undertaken and the more jobs it had created in the community. The study revealed that engaging in social responsiveness practices will enhance business operation, improve relations with customers, government, private agencies, and the community. The respondents admitted their lack of concern on the safety of their employees, letting them work on irregular work hours and underpaid. It was also revealed that problems related to the development of initiatives in the field of social responsiveness are due to the high costs of engaging in social responsibility practices and lack of skill on how to conduct social responsibility activities. The respondents are interested to conduct social responsibility activities in the future through participation or attendance in seminars on social responsiveness practices in business, engage in different social responsiveness practices or activities and give donations to foundations and charitable organizations. Keywords: Entrepreneur, Merchandising Business, Profit, Society